Skiing Interactive: a new way to experience magazines

I wrote an article this week on Skiing magazine’s new digital edition, which will be going interactive some time this fall. Skiing Interactive looks like it will be one of the most exciting products to date.

As I mentioned in the article, Bonnier Corporation, Skiing’s publisher, aimed to provide a “highly engaged user experience” with their interactive magazine and I truly believe they have delivered.  The experience of Skiing Interactive, as demonstrated in their demo video, seems out-of-this-world. With Hi-Def video, loads of photos, an amazing ability to showcase equipment and even the ability to tell you if you would like a certain mountain, Skiing Interactive has everything a skier would want. Absolutely everything.

Something I also touched on before was the fact that, as exciting as this product is, it may very well spell the beginning of the end for print publications (or at least magazines of the same genre). This true because of the richness of the interactivity and the fact that if I were to pick up Skiing Interactive I would never want to simply read Skiing magazine again because when I call Skiing Interactive an experience I mean it; and it is honestly one that you won’t believe.

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